Before&After: Mexico Outreach Booklet

My goal as a designer is to take the idea and translate it in a way that it clearly communicates the message while still keeping true to the brand.  Once a project is completed it is really easy for me to check it off and move down the ever so growing list.  Much can be learned by taking the time to pause, step back and evaluate the process from beginning to end.   

In this Before&After series I want to take the time to step back and look at where the project has come from.  

This particular piece is part of a huge project called Mexico Outreach 09.  This is our yearly outreaches that are hosted by PVC.  Several youth groups come from all over the nation to participate in mission work across the border in Reynosa, Mexico.  

Below is a resource booklet that is given to students.  It has the daily schedule, campus map, note sections, Spanish 101 page and internship advertising.

Before

The previous booklet was done in a time that we had limited resources here at PVC. However alot of time and was taken into the binding of the booklet, with a clear cover, spiral bonding and plastic book end. I decided on simplifying the process. The end product was folded and stapled and cut to bleed.  Since we do mostly everything in-house I have to keep in mind how long the process will take to finish the piece.  It is really easy as a designer to come up with creative packaging and not realize the implications it makes to the production time of the product.  I strongly believe as a designer I'm called out to not only be creative within my photoshop window but also to be creative with the resources that are available to me.

After
 

Overall I'm truly happy on how this piece turned out and have learned a great deal by stepping back and looking at the big picture of the project.  I challenge you in any work or project you may be working on to take some time, pause and look where you have come from.  

Comments

[Cameron]

This is NICE!! The old version was decent, the new version is HOT. Great work man.